Whether you’re hiring a car, buying a cupcake, or picking up cream for…that rash…it’s almost customary now to ask your customers for a review.
Reviews are rapidly becoming the most trusted form of marketing, and they can make or break your business depending on their star count. So, it’s important to make sure your happy customers are leaving the reviews and giving you those glowing 5-stars.
But it’s not that easy, right? It can be awkward and uncomfortable to ask for a review, and you don’t want to annoy or deter your satisfied customers.
So how do you do it?
Firstly, feel good about it.
Customers generally really enjoy giving positive feedback. As research shows, doing something nice for someone else makes you feel good. And as your happy customers are happy because of their good experience they’ve had with your business or service, getting them to leave a positive review will in most cases just further enhance their overall experience.
Tie it into the conversation.
The easiest way to ask for a review is to casually tie it into conversation. This is best done after praise is given. For example, if they are complimenting the great customer service you provided, follow it up by thanking them and letting them know how much of a great help and how much of a great help it would be and how much you’d appreciate it if they could write that into a quick Google review.
Or, if they’re not offering up praise on a silver platter filled with potential glowing stars, create the conversation with leading questions. These could range from “how was your experience in store today?” to “is this your first time buying something like this?”. Just read the room, fire some open questions and go praise fishing!
Make sure all cogs are working.
From the first smile you give, to the last thank you online, you want to make sure all the cogs in the wheel are working as they should. Before your happy customers walk out your door, when using Simple Reviews, you want to make sure they not only received the link you sent them via SMS, but also that it takes them directly to the review section on your website – just like it should! This will mean all systems are ready to go, and getting your reviews are as simple as pie.
And, now you’re equipped.
If a potential customer is on the fence about going with your business, then a glowing online review or reputation could have them hopping over it and into your store. So, take a deep breath, ask for your reviews, and watch the stars shine bright, because with us, it’s simple.